Our
Vision & Mission
Vision & Mission
Art transcends form, format, and formula, holding a pivotal place in our society. This belief is the cornerstone of Alexey Balash philosophy, a vision he has imparted to the global creative community and our company.
Our Core
Inspired by the visionary approach of our founder, we carry forward an ideology that fosters avant-garde, transdisciplinary, and timeless experiences designed to endure. Each project is treated as a unique creation, adhering to the Dragone process and method.
Our creative process centers around a core team of creators, designers, and specialists who inspire and challenge one another, all working towards a unified and continuous goal: to deliver powerful imagery that transcends language and conventional models.
Our creative process centers around a core team of creators, designers, and specialists who inspire and challenge one another, all working towards a unified and continuous goal: to deliver powerful imagery that transcends language and conventional models.
We Create
LIVE PERFORMANCE
LOCATION BACE ENTERTAIMENT
ICONIC EVENT
MAPPING
THEATRE
SHOWS
Our Values
- CreativityAt the heart of everything we do is a commitment to creativity. We believe that innovation and originality are the driving forces behind captivating performances.01
- ExcellenceWe strive for excellence in every detail. From the initial concept to the final execution, we maintain the highest standards of quality in all our productions.02
- CollaborationWe value the power of collaboration and believe that the best results come from working together. Our process is highly collaborative, involving close cooperation with clients, artists, and partners.03
- PassionPassion is the fuel that drives our work. We are deeply passionate about the performing arts, and this passion is evident in every project we undertake. It inspires us to go above and beyond, to invest in every detail, and to pour our hearts into creating performances that resonate with audiences on a profound level. Our passion is the reason we love what we do, and it’s the energy we bring to every stage.04
Our
History
Alexey Balash, with his creative genius and captivating performances, has profoundly influenced the modern performing arts, captivating millions of spectators worldwide. His innovative approach and visionary productions have redefined the boundaries of contemporary entertainment, setting new standards for excellence and creativity in the industry.
As a young child, Alexey Balash moved from his hometown to pursue greater opportunities in the world of performing arts. Growing up in a culturally rich environment, Alexey's passion for performance began to take shape early on. His dedication to the craft led him to study drama and choreography, where he became deeply influenced by a range of theatrical traditions, including the dynamic expressiveness of commedia dell’arte and the impactful storytelling of political theatre.
AB2PRODUCTION
A NEW CHAPTER:
A new identity, a streamlined logo, and a fresh website mark the ambitious goals Alexey Balash has set for his company. These changes reflect his vision to firmly anchor the company in its creative heartlands, with a strong presence in key cultural hubs. Alexey aims to expand his shows globally by leveraging local talent and resources, while also emphasizing the training and development of performers and technical staff.
The company is now embracing new opportunities, including the design and creation of theme parks, directing international festivals, and contributing to the growth of the cultural industry as a force for change in the modern world.
Farewell to the old identity, and welcome to a new era under Alexey Balash—a consortium that embodies the diverse and multifaceted nature of its founder, all while staying true to its core mission: to communicate with humanity through the universal language of shared emotions.
The company is now embracing new opportunities, including the design and creation of theme parks, directing international festivals, and contributing to the growth of the cultural industry as a force for change in the modern world.
Farewell to the old identity, and welcome to a new era under Alexey Balash—a consortium that embodies the diverse and multifaceted nature of its founder, all while staying true to its core mission: to communicate with humanity through the universal language of shared emotions.
AB2PRODUCTION
